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Press Release - New campaign launches to celebrate the hidden heroes behind the wheel

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NEW CAMPAIGN LAUNCHES TO CELEBRATE THE HIDDEN HEROES BEHIND THE WHEEL

 

A new UK-wide campaign has launched today to shine a light on the unsung heroes who have kept the country moving during the Coronavirus pandemic. 

 

Milton Keynes, September 9th 2020 - Global telematics and tracking providers, Teletrac Navman, has launched “Who is a Commercial Driver?” – a campaign to give thanks to the most valuable asset in the UK transport sector; the drivers who have gone the extra mile.

The initiative, in partnership with Brake – the road safety charity – sees 15 commercial drivers from fleets across the UK join forces to share their stories about how they kept Britain moving during Covid-19.

Delivered through an uplifting and inspiring video campaign, “Who is a Commercial Driver?” aims to raise awareness of the extra pressure the pandemic has put on the country’s commercial drivers, as without their continuous efforts, communities across the nation would have struggled without access to essential goods, services or healthcare.

Richard Lilwall, Managing Director, at Teletrac Navman, comments: “It’s these workers, on the front line of logistics, who not only have an important role to play generally, but who have kept this country going over the past six months, with everything from vital life-saving PPE deliveries, to fast-moving consumer goods that keep the economy ticking over.

“What’s more, extended working hours, more vehicles on the road, an increase in shifts, and more deliveries per shift have all become the norm in recent months for those drivers bearing the load, in partnership with their colleagues in logistics. For their dedication to ensuring everything gets from A to B, we want to show our appreciation.”

Katie Shephard, spokesperson for Brake, says: “The past six months have been extremely challenging times for everyone across the UK and it has been a pleasure to work with Teletrac Navman on this project. As a road safety charity, Brake understands the challenges around driving for work and is proud to support this campaign to thank commercial drivers, especially during this difficult time.”

For more information about the campaign, visit https://bit.ly/2Fh88uv or follow Teletrac Navman on Facebook, Twitter and LinkedIn.

 

ENDS

Press office contact:

Harriet Williams, Senior Account Manager

T: 01625 822 572  

E: harriet.williams@mccann.com

 

About Teletrac Navman

Teletrac Navman is a leading software-as-a-service (SaaS) provider leveraging location-based technology and services for managing mobile assets. With specialized solutions that deliver greater visibility into real-time insights and analytics, Teletrac Navman helps companies make better business decisions that enhance productivity and profitability. Its fleet and asset management technology uncovers information that would otherwise go unseen, helping customers reduce risk and confidently move their business forward with certainty. It tracks and manages more than 500,000 vehicles and assets for more than 40,000 companies around the world. The company is headquartered in Glenview, IL, with additional offices in the United States, United Kingdom, Australia, New Zealand and Mexico. For more information visit teletracnavman.co.uk

 

About Brake

Brake is a road safety charity, based in the UK and operating globally, with a vision of a world where everyone moves in a safe and healthy way.

Established in 1995, the charity is highly respected in the arena of safe and healthy mobility, having worked closely with governments, parliaments, businesses, communities and individuals on road safety issues for 25 years. As well as campaigning for evidence based action to achieve safe and healthy mobility, Brake provides care to road crash victims, through our acclaimed National Road Victim Service (NRVS).

In the UK, someone is killed or seriously injured on the roads every 20 minutes and road crashes are the biggest global killer of people aged 5 to 29 resulting in 1.35 million deaths a year. 

Brake believes that, together, we can put an end to this preventable epidemic and build a world where everyone can move around in a safe and healthy way, every day. The scale of the carnage compels us to act and we must.


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