What is distracted driving?

 

Distracted driving is a serious problem affecting the trucking industry and has caused multiple accidents, but fortunately there are measures fleet owners and drivers can take to minimise distracted driving.

 

What are the different types of distracted driving?

 

There are three main types of distractions that affect drivers: manual, visual and cognitive.

• Manual distractions cause drivers to take one or both hands off the wheel to manipulate an object not directly related to the safe operation of their vehicle, like eating or drinking while driving.
• Visual distractions are anything causing drivers to move their eyes away from the road or their driving instruments, like reading driving directions, scrolling through music on their phone or looking at something along the side of the road.
• Cognitive distractions divert a driver’s mental focus away from the road. Examples include talking on the phone while driving (even with a hands-free device), talking to a passenger, driving while emotionally distressed or daydreaming.

Of course, many - perhaps most - distracted driving behaviors are a combination of the categories above. A perfect example of this is texting while driving, which is one of the biggest contributors to distracted driving because it requires manual, visual and cognitive attention. Our Safety Analytics Solution gives fleet owners the opportunity to track poor driver behaviors, many of which are related to distractions.

 

How does distracted driving affect the trucking industry?

Distracted driving is a serious problem for the trucking industry as there’s a strong link between distracted driving and truck accidents. According to FMCSA research, about 80 percent of truck accidents involved some type of driver distraction in the three-second window leading up to the crash. Since fatal truck accidents are on the rise, it stands to reason distracted driving is behind a significant portion of deadly crashes.

But accidents harm fleets in more ways than driver injuries or deaths: they also hurt the bottom line. The National Highway Traffic Safety Administration (NHTSA) estimates that all highway accidents represent nearly $1 trillion in economic damages, and many of those costs are borne by fleet managers whose drivers are involved. Not only do they pay higher insurance premiums, they are subject to additional fines. For example, the FMCSA implemented rules to prevent distracted driving specifically in CMVs, including fines of up to $11,000. Driver punishments include civil penalties, fines of up to $2,750 and disqualification. Non-compliance with regulations can result in disqualification, being put out of service and can also impact CSA scores.

Finally, since distracted driving is linked to other poor driving behaviors like harsh braking and speeding, the wasted fuel and higher risk of mechanical problems resulting from those behaviours means additional costs for fleets.

 

How can truck drivers and fleet managers minimise distracted driving?

A survey by AT&T found nearly half of all U.S. adults admit to texting and driving regularly, showing how widespread this dangerous behaviour is (and there are likely more who text and drive but don’t admit to it). As a fleet owner, it’s important to communicate to your drivers exactly what distracted driving looks like - even if it seems obvious, and especially when it involves behaviours drivers may see as ordinary or even necessary, like eating behind the wheel.

Regular training is also key. Of course, truckers all undergo extensive training before getting their licenses, but with experience and professional success often comes the impression they can handle multi-tasking while on the road. That’s why it’s crucial that training be an ongoing part of a driver’s career, and that includes fleet coaching their drivers on safe driving behaviours. One way to do this is through our Driver Safety Scorecard, a customisable platform that easily tracks driver performance and gives an objective platform to easily spot drivers who are not performing safely, track whether behaviour is improving or worsening and assess insurance liabilities by risk level. Video solutions like a dashboard camera, also part of our Safety Analytics Solution, offer the opportunity to replay unsafe events for more effective coaching as drivers often do not realise what they did wrong in a particular incident.

The truth is, driving demands total concentration and focus at all times, not only in adverse conditions (like bad weather or rush hour traffic) when drivers most keenly feel the need to apply themselves. Since emergencies are unexpected by nature, drivers can never predict when they may be involved in an accident. That’s why being aware of distracted driving behaviors and actively avoiding them helps create good habits, priming drivers and your fleets for optimal driving behaviour.