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Press Release - Teletrac Navman delivers telematics deal with Mr Fruity Ltd

Data Blocks
Data Blocks



At the forefront of telematics technology for more than 25 years, Teletrac Navman has secured a new deal with fresh food wholesaler, Mr. Fruity Ltd.


Milton Keynes, December 13, 2018 - The Norfolk-based fruit and vegetable business, which distributes its fresh, quality produce to catering companies across East Anglia, signed the contract having discovered how the telematics expert’s suite of fleet management solutions can optimise its six-day a week delivery service.

Equipped to achieve greater efficiency across its fleet, Mr. Fruity has deployed a range of tools through Teletrac Navman’s connected fleet management platform, DIRECTOR, to streamline their operations and optimise its customer service offering. The deal will see the business benefit from vehicle tracking, which provides a comprehensive and dynamic overview of the location and performance of Mr Fruity’s entire fleet.
DIRECTOR also enables Mr. Fruity to monitor driver behaviour, providing data on harsh braking, fast acceleration and cornering, so safer driving practises can be implemented to reduce risks when out on the roads. Furthermore, the business will benefit from Teletrac Navman’s maintenance performance software, which alerts managers of pending maintenance services or MOTs, to ensure vehicles are always compliant and roadworthy. 
Peter Millichap, UK Marketing Director at Teletrac Navman, said: “Fast and efficient distribution is absolutely essential when operating in the fresh food industry, so DIRECTOR was a natural fit for Mr. Fruity. The business now has full visibility of its fleet performance and mobile resource activity, so it can successfully accommodate the evolving needs of its customers.”
Andy Knights, Dept. General Manager at Mr. Fruity, commented: “We respond to our customers’ exact requirements with a same day delivery service operating from Monday to Saturday, so working as efficiently and productively as possible is key to the success of our business. This is why Teletrac Navman’s solutions appealed to us, as the software gave us the tools we need to ensure maximum customer satisfaction through the freshness of our products and the smooth-running of our services.”



Notes to editor:

About Teletrac Navman

Teletrac Navman is a leading software-as-a-service (SaaS) provider leveraging location-based technology and services for managing mobile assets. With specialized solutions that deliver greater visibility into real-time insights and analytics, Teletrac Navman helps companies make better business decisions that enhance productivity and profitability. Its fleet and asset management technology uncovers information thatwould otherwise go unseen, helping customers reduce risk and confidently move their business forward with certainty. It tracks and manages more than 500,000 vehicles and assets for more than 40,000 companies around the world. The company is headquartered in Glenview, IL, with additional offices in the United States, United Kingdom, Australia, New Zealand and Mexico. For more information visit

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